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Google Ads vs Facebook Ads: Which One Is Right for Your Business?

Intro:
Both Google Ads and Facebook Ads are powerful—but which platform gives better results for your specific goals?

Comparison:

FeatureGoogle AdsFacebook Ads
IntentHigh (search-based)Low (interest-based)
Ad TypeText, Display, ShoppingImage, Video, Carousel
Budget ControlExcellentExcellent
Best ForHigh-buying intent, leadsAwareness, engagement, retargeting

Use Case:

  • Use Google Ads if your audience is actively searching.
  • Use Facebook Ads to target interests, demographics, and build brand visibility.

Conclusion:
The best results often come from using both—strategically. Need help crafting the perfect campaign? Let’s talk.

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